Instagram Size Guide

With over 500 million users worldwide Instagram is one of the biggest social media platforms to date.  People worldwide capture photos and videos to share with followers, from the personal accounts created to share with friends and family to businesses promoting their brand and products, all the way to celebrity accounts. The key to success on the platform lies in quality content.

To Achieve a great quality photo one must first know about aspect ratios.

Aspect Ratios

An aspect ratio of an image is the ratio of its width to height and the reason we need to know this is because Instagram is geared towards using the platform with your mobile phone. However for photographers and videographers a problem occurs when trying to upload photos/videos taken on a camera other than your phone.

If left un-cropped instagram will resize your content to fit their aspect ratios and in turn lower the quality. 

To avoid this from happening you must crop your content in an external program such as the ever popular Light room by Adobe.

Instagram’s Aspect ratios are as following!

 

Instagram Posts

Landscape

1.91:1

1080 x 600 px

1.91:1

Square

1:1

1080 x 1080 px

1:1 Ratio

Portrait 

4:5

1080 x 1350 px

4:5

Instagram Video Posts

Landscape

1.91:1

1080 x 600 px

1.91:1

Portrait

4:5

1080 x 1350 px

4:5

Instagram Stories

Landscape

1.91:1

1080 x 600 px

1.91:1

Portrait

9:16

1080 x 1820 px

9:16

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